The Flag and the Coat of Arms of Tartu
The flag of the City of Tartu was granted to the city by King Stephan Bathory of Poland with the privilege of 9th May, 1584. The flag is horizontally divided into white and red bands of equal size. The middle of the flag bears a large image of the coat of arms of the City of Tartu.More information
The logo of Tartu
In 2022, design agency AKU created a new corporate visual identity (CVI) and logo for Tartu. The new logo is a playful yet practical wordmark that is based on the font created specifically for the new visual identity of Tartu. It carries the free thought and youthful energy that are characteristic of Tartu.More information
The Slogan "Tartu – The City of Good Thoughts"
The slogan of Tartu, "The City of Good Thoughts", was chosen via public competition in 1999. Aivar Viidik won the competition. At the beginning, the slogan had been intertwined with the logo of Tartu. In 2022, the slogan was separated from the logo, but will still remain in use.
Tartu – UNESCO City of Literature
At the end of 2015, Tartu was accepted into UNESCO’s Creative Cities Network and received the international title of City of Literature.
Tartu’s River Flag
The River Flag symbolises Tartu as a water and river city and enables local people commuting by water to indicate their affiliation. Boats using a harbour located in the city as their home port and harbour buildings or facilities located within the administrative territory of Tartu usually fly the River Flag.